original Ginger Necktar was developed over ten
years ago by Lois Vickery-Hall, a local Byron Bay mother who
was concerned about her children’s future, the values
they would adopt, and particularly (like many other mothers)
their health and nutrition.
Originally developed as a homemade
drink for Lois’ Café, Ginger Necktar then became
popular with customers of a few local stores and the word quickly
spread. It is now manufactured in our purpose built factory
in the Byron Bay Arts and Industry Estate.
Ginger Necktar is the leading
locally made drink in the Byron Bay region, and due to demand
from visitors who want to drink it once they get home, it is
now available in a growing number of stockists in NSW, QLD and
Surprisingly, this growth has
been achieved with a minimum of marketing - the demand has spread
through word of mouth recommendations. Instead of spending considerable
amounts on marketing, we focus our resources on producing the
healthiest and freshest drinks possible, at an affordable price.
In fact, we have only had this website since late 2008, mainly
due to people wanting to know where they can buy our drinks.
This strategy of focusing on
the product and letting the sales look after themselves has
been a successful one to date. We are able to maintain this
focus as we are a private company, and don’t get distracted
by shareholders or the interests of corporate owners.
This focus on freshness and quality
means that you will not be able to buy our products at major
supermarket chains like Coles or Woolworths. Instead of delivering
cartons to our stockists, we stack their fridges. As our drinks
have a shelf life of four weeks, we work with our stockists
to optimize these stock levels so that customers get the freshest
Our plans for the future include
wider availability and more quality products. We are progressively
increasing the number of stockists, as well as the areas they
are located in. As our drinks require refrigerated transport,
these will be in the major centres of the Eastern States. We’ll
be updating the list of stockists
every three months or so to let you know where you can buy our
As for any new products, they
will be developed according to the same strict criteria as our
existing ones. They must be high quality, fresh, handmade and
above all good for you. Click here
to see how we make Ginger Necktar.